What IS Extra Virgin Olive Oil?

We thought we knew the answer to this question and boy were we wrong! Through a series of educational and hands-on cooking demonstrations across the country and in Canada, we introduced the Flavor Your Life Campaign to the media. The Campaign focused on traceability, origins and labeling and the importance of knowing what's on your local market's shelf. We tasted different varieties of EVOO, whipped up delicious recipes using EVOO as a base & learned alongside top-tier editors that what we thought was EVOO was all wrong...Knowledge is power!